Journal
Plain-language notes on dosing, cannabinoids, and the California market.
How to read a California cannabis label
Universal symbol, total THC, batch number, lab testing. What's on a legal California edible label and what it tells you.
Take less · 3 minWhy edibles take longer
Smoke hits in minutes. An edible can take two hours. Here's what's happening in between, and how to plan for it.
Vibes · 3 minChoose by feeling, not by strain
Indica, sativa, hybrid: the old labels don't tell you much. Here's why GURU starts with the feeling instead.
ECS 101 · 4 minMeet the minor cannabinoids
CBG, CBN, CBC, and THCV don't get the headlines. Here's who they are and where they show up in the GURU lineup.
ECS 101 · 4 minThe endocannabinoid system, plainly
Your body already runs a signaling system that cannabinoids interact with. A plain-language tour, no jargon required.
Take less · 3 minWhat 10mg actually means
10mg is California's single serving for edibles. Here's how to think about it, and why one segment is the right place to start.
The brick · 3 minWhy we scored one gummy into ten
The GURU brick is one 100mg gummy with ten 10mg segments. Here's why that beats a bag of loose pieces.