Journal · September 14, 2026 · 3 min read
Why we scored one gummy into ten
The GURU brick is one 100mg gummy with ten 10mg segments. Here's why that beats a bag of loose pieces.
Most multi-dose edibles come as a bag of identical pieces. You eat one, wait, wonder, maybe eat another. The GURU brick takes a different approach: one 100mg gummy, scored into ten equal 10mg segments.
You can see your dose
A scored gummy puts the whole package in front of you. Ten segments, each one 10mg. Snap off one and you know exactly where you stand, and exactly how much is left. No counting pieces in the dark, no guessing whether that last one was the fourth or the fifth.
Less is the point
Our platform is take less, feel more. The brick is built around the smallest useful step. Start with one segment. Wait. If you want more next time, the next segment is right there, the same size as the first.
It’s also how California wants it
California caps a single edible package at 100mg THC and a single serving at 10mg. Edibles with more than one serving have to be marked or scored so each serving is easy to identify. We didn’t treat that as a constraint to work around. We made it the product.
How to use it
- Snap off one segment.
- Wait a full two hours before you consider another. Edibles take longer than you think.
- Keep the rest of the brick in its child-resistant pack, away from kids and pets.
Effects vary. Start with one segment and wait two hours. 21+ · California only.